Now Streaming · Emerging Beauty & Personal-Care Brands

Your Brand.On the Big Screen.In Front of Real Buyers.

BeautySupplyTV.com is a curated showcase series that spotlights up-and-coming beauty, hair, and personal-care brands — and gets them in front of beauty-supply, mass, and specialty retail buyers, category managers, and merchandising teams across North America.

Get FeaturedAn on-screen spotlight in front of the right buyers.
ShowcasePut your formulas in front of category managers.
Gain AccessReach decision-makers across national & regional banners.
Grow FasterMove from first pitch to placement, faster.
ExpandScale proven formats into new channels & regions.

Where new formulas get discovered

Real opportunities across beauty & personal care.

Most emerging-brand wins in the beauty-supply aisle live in six integration formats. Knowing the format shapes the pack, the pitch, and the placement.

Hair Care & Treatment01Repeat-velocity anchor

Hair Care & Treatment

Shampoos, conditioners, masks, and bond-builders engineered for the wash-day routine — the trip-driving anchor of the set and the home of loyal, repeat purchases.

Styling & Finishing02Impulse adjacency

Styling & Finishing

Gels, creams, oils, edge controls, and sprays merchandised at eye level — a high-attachment format with strong cross-sell against the wash-day set.

Skincare & Personal Care03Wellness velocity

Skincare & Personal Care

Cleansers, serums, body, and hand care — the clean-label, results-forward format most emerging brands launch into first, with broad reach and high repeat.

Color & Cosmetics04Trend-driven set

Color & Cosmetics

Lip, lash, complexion, and nail — a fast-turning, shade-led set where newness and inclusive ranges drive discovery and basket size.

Tools & Accessories05Margin builder

Tools & Accessories

Brushes, combs, applicators, bonnets, and styling tools — a steady, high-margin adjacency that completes the basket across every aisle.

Textured & Multicultural Hair06Community essential

Textured & Multicultural Hair

Coils, curls, locs, and protective-style care — the category at the heart of the beauty-supply channel, built for community-led, dedicated shoppers.

Premium Beauty ProgramsCurated assortments built for high-velocity, results-forward sets.
Beauty Season HeadquartersSeasonal sets, displays, and cross-merch built for peak beauty occasions.
Real Solution CenterPack, price, and placement guidance from operators who merchandise the aisle.
750+Beauty & personal-care SKUs featured
500+Retail outlets in network reach
25+Retail & specialty channels

Inside the Network

Your direct line to retail.

Our core line-up of showcase channels — and the broader Conzumables network — connects your formulas with the right buyers, departments, and channels. A better way for brands to get seen.

Beauty Aisle

  • Hair Care Sets
  • Styling & Finishing
  • Textured Hair Care
  • Skincare & Body
  • Color & Cosmetics

Across the Store

  • Health & Beauty Care
  • Personal Care Aisles
  • Tools & Accessories
  • Wellness & Supplements
  • General Merchandise

Distribution

  • Direct Store Delivery
  • Distributor Networks
  • Specialty Distribution
  • Redistribution

Other Topics

  • Category Management
  • Trade Spend
  • Slotting Fees
  • Seasonal Programs
  • Funding Brands
Connect with the right buyers
Gain exposure in key departments
Drive consideration and sales
Deliver measurable results

The Featured Channel

Real formulas. Real makers. Real shelf stories.

Every season the BeautySupplyTV showcase features a curated slate of emerging makers — captured in studio, lit like a product film, and packaged into a buyer-ready spotlight. It is the easiest way for a category manager to scout the next wave without leaving their desk.

An emerging beauty brand captured in a bright product-film studio

What every featured maker gets on the channel

Spotlight Episode

A polished, on-screen feature that frames your line like a launch trailer.

Buyer Reel

A short-format cut built for category managers scouting on the go.

Formulation Notes

The ingredient story — actives, claims, and the clean-label angle.

Pack & Price Read

Section-fit guidance on pack, price, and the format that wins placement.

Set-Fit Snapshot

Where your line lands in the aisle and the adjacencies that lift it.

Sampling Kit

A staged sampling and demo plan to move from screen to shelf.

Sourcing Story

Provenance and ingredient sourcing told the way buyers want to hear it.

Momentum Snapshot

Velocity signals and pilot results that make the buy easy to say yes to.

One channel. Endless discovery.Lights. Lens. Action. Connect. Feature. Place.
Streaming since day one

The team behind the network has

100+ Years

in the business

A legacy of experience. A future of discovery.

Four generations of retail, innovation, brand building & distribution excellence — now pointed at the next wave of fresh beauty.

A vintage corner beauty supply shop
The CounterOur beginning

A Corner Beauty Counter

Our story starts at a small neighborhood beauty counter built on hard work, community, and a passion for helping shoppers find what works for them.

Co-op EraA core part of certified retailers

Certified Retailers

We grew alongside the industry as a proud member of certified retailers — contributing to one of the strongest buying and marketing cooperatives.

Global BrandsPartnering with global leaders

Global Brands

We partnered with iconic global companies in beauty, merchandising, and shopper engagement.

EmergingBuilding brands that matter

Emerging Brands

Co-founders and builders of successful brands — taking emerging products from concept to shelf.

On Air TodayOur own showcase network

Built to Scale

Today we run our own showcase network and distribution, helping brands get discovered and to market everywhere consumers shop.

Retail ExpertsDeep expertise across every retail channel.
Brand BuildersProven success developing and scaling winning brands.
Distribution PowerOur network. Your advantage. National reach, local touch.
Relationships That LastBuilt over decades. Focused on the future.
People. Planet. Personal care.

Building a stronger beauty industry. Together.

Key trade associations & trade shows.

Uniting professionals across the beauty, hair, and personal-care sectors to promote innovation, growth, inclusivity, and a stronger tomorrow.

Beauty & Personal Care

Fresh. Inclusive. Forward.
PCPCICMADBeauty Industry GroupCosmetic Executive WomenIndependent Beauty Assoc.

Hair & Professional

Craft. Community. Care.
PBAProfessional BeautySalon & Spa NetworkMulticultural Beauty Council

Clean & Conscious

Better for people & planet.
NPAClean Label ProjectEWG Verified NetworkCruelty-Free Alliance
Leading trade showsCosmoprof North AmericaPremiere Beauty ShowsIBS New YorkIndie Beauty ExpoBeauty & Wellness Summit

Retail Formats (Channels)

Connecting brands to retail distribution.

The Conzumables showcase network helps brands, retailers, and operators navigate retail channels by aligning the right formulas with the right formats for growth.

Mass Merchandisers

  • Walmart
  • Target
  • Costco
  • Sam's Club
  • BJ's

Beauty & Specialty

  • Ulta Beauty
  • Sephora
  • Sally Beauty
  • Beauty Supply Stores
  • Salons

Drug & Grocery

  • CVS
  • Walgreens
  • Kroger
  • Albertsons
  • Publix

Distribution & Wholesale

  • Beauty Distributors
  • Pro Distribution
  • Redistribution
  • Cash & Carry

E-Commerce & Digital

  • Amazon
  • Walmart.com
  • Ulta.com
  • TikTok Shop
  • DTC

Coast to coast

Core customers in all 50 states.

We list the customers that are prime for your launch efforts — state by state. We have the channels, the relationships, and the distribution power to put your brand in front of buyers everywhere consumers shop.

50States covered
100+Years of combined experience
8Retail channels served
On AirNew episodes every season

Get your brand on the channel

Bringing a new beauty line to retail?

Send your category, format, target banners, and current pilot status. The showcase team responds with a section-fit read, a spotlight slot, and a clear path to placement.